The revival of artisan 3rd wave coffee in the early 2000’s brought many people back to the industry. The formation of the Institute's core philosophy and mission statement has its roots there. This quest to share and motivate people to do greater things in coffee. Today we continue to share and inspire both in coffee and in regular life. We aim to inspire people to have success in career, business, wellness, to contribute positively to their family and society all the while serving a great cup of coffee and giving back to the community.