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    City of Cambridge
    Cambridge, ON


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      BUSINESS DESCRIPTION

      We work with key decision-makers of mid-sized retailers with some digital presence to equip them with actionable insights into Campaign Management, Customer Engagement and Retention Management. We help you manage your marketing campaigns better by: - Predicting the effectiveness of campaigns before any time and resources are used - Finding the most valuable keywords for the campaigns and search engines - Predicting click-through-rates and cost-per-clicks thus optimizing marketing budgets We improve customer engagement by: - Analyzing customers’ behaviors at every stage of their journey - Running real-time A/B tests to boost website conversion - Converting window shoppers to paid customer We significantly increase retention rates by: - Isolating churning customers and deploying individualized retention strategies - Understanding customer sentiment to enhance brand loyalty - Converting customers into brand loyalists by customizing reward programs/loyalty programs
       

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