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    Techo-Bloc
    Saint-Hubert, QC


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      BUSINESS DESCRIPTION

      When trying to increase sales of your mobile app, there are really only two ways to do it. You could increase the percentage of people who see your app that actually buy it (your conversion rate). Or you could increase the number of people who see your app in the first place (your traffic). Both are important, and a smart plan would be to continually improve both. But where do you focus your efforts to get the most bang for your buck? By far, increasing your traffic has more potential to get big sales. While you may only be able to up your conversion rate by a few percent (unless you slash the price), there is no end to the ways you can get huge numbers of people to learn about your app. There are millions and millions of users – around the world! – who have iPhone, iPad, iPod touch, and Android devices. This is your potential audience. Yet only a small percentage of them will ever see your app. If they don’t know you even exist, how can they pay you for your creation? This is the power and potential of traffic. You can drive as many people as possible to your corner of the App Store, where they are just one click away from buying your app. Increasing traffic to your app is the #1 most direct way to boost your sales. It will not happen on its own, but neither does it require special skills or a huge advertising spend. There are smart strategies any developer can take to get new customers on almost any budget. Here is a key to massive app traffic and big sales: Build multiple streams of traffic – One of the best ways to have a large and growing stream of traffic is to make sure you have many sources. Some developers only focus on their website or only on how they look in the App Store. Any one stream could dry up, but having a well-rounded approach is key to reliably drawing in new customers month after month.
       

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