Material Minds builds thought leadership for content marketing programs based on well-designed and executed research. We work with clients to focus on topics that will strongly resonate with their target markets and help them differentiate. Our insights are then crafted into an array of media assets that are leveraged across a wide range of channels and can be used in direct sales as well. We believe effective thought leadership works, few do it well, and that our innovative approach, focus and expertise make us different.