Our Vision? To provide customers with a pleasant experience when purchasing flooring by having knowledgeable and friendly staff, an appealing warehouse filled with inventory, and the most competitive prices in the industry. Canada's Flooring Leader End Of The Roll has grown to over 50 locations across Canada with each one providing exceptional value on the latest flooring choices. Our staff will take the time to know you and understand what flooring styles will suit your lifestyle. Whether you are a homeowner, builder, or contractor, our dedicated staff can help you with your flooring considerations. What makes us different Most of our customers will tell you it's the prices and they are right. We approach carpet and flooring different than most other flooring stores. Our inventory is in-house, which means your order is already in stock, giving you a chance to really see what you will be buying.