BUSINESS CATEGORY
BUSINESS DESCRIPTION
Our Story
Our story began in 2006, when our founders, George & Janet Esser, started a distribution company as a new business venture, with the hope of building a legacy to one day hand over to their children. We initially built our business as a distributor for Natural Calm Magnesium Citrate, both through e-commerce and in the European market. We amicably parted ways with Natural Calm in early 2014, and received their CEO’s blessing to make our own magnesium product to fill the void Natural Calm created when it left the European market. Enter the creation of our flagship product, MAG365!
George, one of our co-founders, believed he could expand on the idea of an ionic magnesium supplement and make a more effective and purer product — one the company could be proud to be transparent about. He created MAG365 — an original formula containing only the highest quality ingredients and formulated with a more effective pH balance, making it the most absorbable and bioavailable form of magnesium on the market.
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