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shApp Inc. in an Ottawa, Ontario, Canada based software development company with a goal of creating applications that help consumers and retailers simplify their shopping and trend analysis, respectively. Imagine an app that you can use on your desktop, tablet or phone, that is completely customizable to the end user. The more the user tells shApp about their shopping preferences, the more it will help them find the best deals, at the most convenient place, all with the click of a button. Users can set any number of preferences for stores they prefer, how important price, proximity or quality are to is to them, all on a sliding scale. Users can even upload, download, cut and paste their favourite products and recipes from other sites (and save into their profile) and shApp will automatically create grocery shopping lists for them. Then, with a quick click - and based on their very specific instructions in their profile, shApp will tell them where to go to get what and what it will cost. shApp apps are designed to save consumers time, money and will significantly reduce the need for producing and distributing flyers and their environmental impact. For retailers, accessing and analyzing purchasing trends in a near real-time environment is an incredibly important and required function in this hyper competitive industry. Retail strategists will access information through a customizable web interface that gives them the ability to track trends on a micro and macro geographical level, from their own store, to a specific radius (1, 5, 50, 100kms or beyond), by simply moving the slider to their desired perspective. They can quickly run, save and share reports with peers and management in a few clicks, enabling their organization to make quick adjustments in a rapidly evolving market.
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